Dead Brands

1998 Oldsmobile Aurora

These are getting mighty scarce on the roads of Southern California; not that they were ever very plentiful to begin with. In fact, I don’t think I’ve seen another one since I took these pictures just over two years ago. This is a constant struggle for me on my roadside rambles: deciding when a car that once was not too uncommon has seen its numbers dwindle to the point that there just aren’t that many left. Ten years ago, I wouldn’t have paid this Aurora a second glance. But it looks like I may have caught this one just in time.

Mar Vista, Los Angeles, CA

Photographed December 2016

1964 Rambler Classic 550

I just realized that even though this blog is called “Roadside Rambler,” we had not, until now, featured an actual Rambler in any of our posts. So, to assuage any concerns of false advertising, the oversight has been remedied in the form of this car.

This particular Rambler is a base-model 550, equipped with AMC’s 232 cubic inch straight-six engine, the second year for an engine that lasted until 1979. Its parent family of engines is one of the more well-regarded designs in motoring history: introduced in 1964 in the Rambler American, it continued on until 2006 and included one of the most iconic American motors of all-time, the Jeep 4.0L straight-six. This particular example is finished in the lovely shade of Woodside Green.

But one of the most interesting parts of this car is its scandal-ridden salmon license plate. The situation went like this: Oregonians who spent an extra $30 (initially, plus every two years to renew the plate) were assured that this money was being used to fund salmon conservancy efforts: a worthy cause. However, in a shocking example of a severe public funds misappropriation, half of the money raised was actually being funneled to the Oregon Watershed Enhancement Board, paying for, among other things, staff salaries and a website improvement project. The total misallocated funds ranged into the millions of dollars, prompting an understandable scandal and a hasty vote by the Oregon legislature to fix the issue.

Lesson learned: always double-check where your money is actually going.

Portland, OR

Photographed August 2011

1987 Peugeot 505 Liberté

1987 Peugeot 505 Liberté 1987 Peugeot 505 Liberté 1987 Peugeot 505 Liberté

The Liberté trim level was for 1987 only, supposedly commemorating the 100th anniversary of France gifting the Statue of Liberty to the United States. For unknown reasons, 505 Libertés had a different engine than the rest of the US-spec 505 line, with an ancient and wheezy 2.0L 4 that was soon to be discontinued. Oddly, the car also came without power rear windows – again, nobody really knows why.

Cheviot Hills, Los Angeles, CA

Photographed March 2013