Part of a failed venture by Ford to introduce some of its European-market Fords to the United States, Merkurs were targeted towards European luxury buyers. The brand lasted just five years and shifted fewer than 70,000 units, consigning it to the depths of the automotive doldrums. The clumsily-named XR4Ti was an attempt to market the award-winning European Ford Sierra XR4i to American buyers. However, the unfamiliar brand name and inflated price (over $36,000 adjusted to 2014 dollars) caused the car to be a massive flop, with just over 42,000 sold in five years. It’s quite rare to spot one on the road, and even rarer that someone notices its rarity, as its rather anonymous 80’s styling is easily forgettable.
Photos by James Kennerly